“No, I never had any formal training. It just came naturally to me.”
- Steve Harvey on seducing the elderly
Penguin RandomHouse to Launch Books on Video
NEW YORK — In an effort to keep pace with the changing times, publishing Goliath Penguin RandomHouse has officially launched a first-of-its-kind Books on Video series. “We’re all really excited about the new Books on Video series,” said Penguin RandomHouse’s 22-year-old Chief Innovation Alchemist Leslie Thompson, “People are reading all day long: texts, Snapchats, Instagram captions. It’s exhausting. That’s where Books on Video comes in.”
The Books on Video series is said to take the traditional book reading experience and deliver it in a way that’s tailor-made for a next-generation audience.“A lot of other publishing houses are clinging to the old ways of words on paper, but books are so much more than that. They’re like crazy visual. And, I know, it like literally says what things look like or whatever, but what do they REALLY look like? Right? That’s what we think makes Books on Video such a game changer.”
Top executives at the company say they’re optimistic about the commercial success of Books on Video. Across four independent surveys conducted by the company’s market research team, 90% of participants responded favorably when asked, “do you like to see things?”
The company confirmed the series will launch this fall with the slogan “Books on Video: Read With Your Eyes."
At the printing of this newsletter, Thompson and her innovation team held a strategy meeting for an all-new nighttime headgear apparatus that beams stories directly into your hippocampus called Books on Dreams.
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